Sleeping with Cake
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Sleeping With Cake...
"I See: to know or understand."
"I Feel:Intuitive/ ridiculous/ dismissed/trivial."
I feel uncomfortable that the latter of these two statements is deemed feminine. I do think that some women are more in touch with their feelings and emotions, however I do not feel that these things are exclusive to women and should be viewed as gender neutral.
Summary:Kitchen Technologies:Promises and Alibis
This article speaks of the GM car campaign that sold automobiles to men promised technologically advanced kitchens of the future to their wives. The article describes how they sold conservative gender roles disguised as an escape from them. It suggested that emancipation for women was possible constantly deferred. The kitchen of tomorrow promised to do all the work for women leaving them leaser time. GM also marketed to women by teaming up with major designers like DIOR, having them make outfits to compliment their husband's cars. This initiative suggests women should, like their cars, market themselves to their husbands.The marketing of this kitchen also implied that is women didn't have kitchen work to do, they would spend all their free time having fun.
Kitchen Technologies
The microwave was conceptualized when Dr. Percy Spencer was testing a new vacuum and discovered that a candy bar in his pocket had melted because of the exposure to the machine. After realizing that this machine had the ability to quicken the cooking process, further experimentation began. When the microwave was first released it was not widely embraced by consumers. The early models from 1946 stood about 5.5 feet tall, weighed over 750 pounds and cost about $5,000 each (Gallawa, 1996).
[Click HERE for original article]
[Click HERE for original article]